DEMOGRAPHICS

Location 2010 2020

2030

Orange County 1,145,956 1,418,927 1,696,818

Seminole County 422,718 478,823 535,588

Osceola County 268,685 384,766 510,236

Lake County 297,047 366,615 450,305

City of Orlando 238,300

Orlando MSA* 2,134,406 2,679,131 3,192,947

Population

Source: U.S. Census Bureau; University of Florida, Bureau of Economic and Demographic

Research - April 1, 2019 projections

*Note: Four county total. City of Orlando is included in Orange County.

Population by Race & Ethnicity

Source: U.S. Census Bureau, 2019 American Community Survey

*Note: People of Hispanic Origin may be of any race.

Ethnicity Percent of Population

White 68.7%

Black 16.9%

Other 6.3%

Asian 4.4%

Native Hawaiian/Other Pacific

Islander

0.1%

Two or More Races 3.3%

American Indian

or Alaska Native

3.3%

Hispanic* 31.9%

Age Distribution

Source: U.S. Census Bureau, 2019 American Community Survey

Age Range Orange Seminole Osceola Lake

0-17 22.0% 21.0% 24.1% 19.0%

18-24 8.2% 8.2% 9.7% 6.6%

25-54 44.1% 41.9% 41.8% 33.6%

55-64 11.4% 13.1% 10.9% 13.8%

65+ 12.2% 15.9% 13.6% 27.0%

Median Age 35.6 39.5 36.0 47.1

Median Household Per Capita

$61,876 $31,186

Income

Source: U.S. Census Bureau, 2019 American Community Survey

The Orlando Metropolitan Statistical Area (MSA) extends over 4,012 square miles and consists of four counties:

Orange County (1,004.3 sq. mi.), Seminole County (344.9 sq. mi.), Lake County (1,156.5 sq. mi) and Osceola

County (1,506.5 sq. mi.). An extensive highway network weaves the four counties together. The Atlantic Ocean

is approximately a one-hour drive away and the Gulf of Mexico is approximately a two-hour drive. Orlando

International Airport (MCO), Orlando Sanford International Airport (SFB) and Port Canaveral offer global export

and import possibilities for businesses involved in international trade. Proximity to local, regional, national

and global markets has helped Orlando become one of the world’s most exciting and dynamic business

environments.

Educational Attainment

Source: U.S. Census Bureau, 2019 American Community Survey

10.9%

25.7%

30.0%

21.8%

11.6%

No High School Diploma

High School Graduate

Some College or

Associate's Degree

Bachelor's Degree

Graduate Degree

Orlando. You don’t know the half of it.®Orlando. You don’t know the half of it.®

WORKFORCE

Labor

*Note: Data is compiled monthly, not seasonally adjusted

Source: Florida Department of Economic Opportunity, Local Area

Unemployment Statistics (LAUS) Program - released October 2020

Labor Force 1,328,492

“Right-to-Work” State Ye s

Unemployment Rate (Sep 2020)

Orlando MSA 9.8%

Florida 7.6%

United States 7.7%

Employment by Industry

EDUCATION

Universities

School

Number of

Students

University of Central Florida

(public state university)

69,525

Full Sail University

(private four-year university)

20,170

Rollins College

(private liberal arts college)

3,127

State Colleges

School

Number of

Students

Valencia College 65,985

Seminole State College of Florida 18,104

Lake-Sumter State College 4,881

Source: National Center for Education Statistics - Academic Year 2019-2020

SAT

Score Orange Seminole Lake Osceola

Mean Score 978 1051 980 964

Note: Score is out of a possible 1600 points

Source: Florida Department of Education - 2017

ACT

Score Orange Seminole Lake Osceola

Composite Score 19.2 22.3 19.9 1 7. 8

Note: Scores include English, Math, Reading and Science

Source: Florida Department of Education - 2017

Source: Florida Department of Economic Opportunity, Current Employment Statistics (CES) - September 2020

20.5%

18.6%

12.0%

11.3%

9.9%

6.4%

5.7%

3.6%

3.4%

3.3%

1.9%

Leisure & Hospitality

Professional & Business Services

Education & Health Services

Retail Trade

Total Government

Construction

Financial Activities

Manufacturing

Wholesale Trade

Other Services

Transportation, Warehousing, & Utilities

Information

Mining & Logging

19.0%

15.5%

12.9%

11.9%

10.1%

7.0%

6.5%

4.1%

3.9%

3.8%

3.3%

Professional & Business Services

Leisure and Hospitality

Education & Health Services

Retail Trade

Total Government

Construction

Financial Activities

Manufacturing

Transporation, Warehousing, & Utilities

Wholesale Trade

Other Services

Information

Natural Resources & Mining

Orlando. You don’t know the half of it.®Orlando. You don’t know the half of it.®

TAXES & INCENTIVES

Taxes/Finances

Source: County Property Appraiser & Tax Offices - 2019

Tax Rate

Personal Income Tax None

Personal Property (millage rate) 13.4570-24.8812

Corporate Income Tax 4.458%

Sales Tax 6.5-7.5%

Workforce Training Incentives

Quick Response Training (QRT) provides grant funding for

customized training for new or expanding businesses. The

business-friendly program is flexible to respond quickly to

corporate training objectives. Once approved, the business

chooses what training is needed, who provides it, and how

it is provided.

Incumbent Worker Training Program (IWT) is a program

available to all Florida businesses that have been in

operation for at least one year prior to application and

require skills upgrade training for existing employees.

Priority is given to businesses in targeted industries and

certain targeted economic zones.

Florida Veterans Business Training Grant is a

performance-based reimbursable grant, covering up to 24

months of training. Businesses are reimbursed for 50%

of training costs up to $8,000 per new, full-time veteran

employee.

Local Incentives

In addition to the state incentives listed above, local jurisdictions are prepared to offer additional inducements to

companies on a case-by-case basis that will have an impact on the community. This may include items such as tax

incentives, fee abatements, relocation costs, expedited permitting and infrastructure enhancements.

Florida has ...

• NO state personal income tax guaranteed by

constitutional provision

• NO corporate income tax on limited

partnerships

• NO corporate income tax on subchapter

S-corporations

• NO corporate franchise tax on capital stock

• NO state-level property tax assessed

• NO property tax on business inventories

• NO property tax on goods-in-transit for up to

180 days

• NO sales and use tax on goods manufactured

or produced in Florida for export outside the

state

• NO sales tax on purchases of raw materials

incorporated in a final product for resale,

including non-reusable containers or packaging

• NO sales tax on manufacturing machinery and

equipment

• NO sales/use tax on co-generation of electricity

• Balanced budget amendment to state

constitution

State Incentives

Industry-Specific Incentives

Capital Investment Tax Credit (CITC) is an annual credit,

provided for up to 20 years, against Florida corporate

income tax. Eligible projects are those in designated

high-impact portions creating a minimum of 100 jobs

and investing at least $25 million in eligible capital costs.

Eligible capital costs include all expenses incurred in

the acquisition, construction, installation and equipping

of a project from the beginning of construction to the

commencement of operations.

High Impact Performance Incentive Grant (HIPI) is a

negotiated grant used to attract and grow major high impact

facilities creating at least 50 new full-time equivalent jobs

(25 if an R&D facility) and making a cumulative investment

in the state of at least $50 million ($25 million if an R&D

facility) in a three-year period.

Research and Development Tax Credit is available to a

business in a targeted industry that has qualified research

expenses in Florida in the taxable year exceeding the

base amount and, for the same taxable year, claims and

is allowed a research credit for such qualified research

expenses under 26 U.S.C. s. 41. The credit is equal to 10%

of the excess qualified research expenses that exceed the

average Florida qualified research expenses allowed to the

previous four tax years (base amount).

Research and Development Sales/Use Tax Exemption

provides an exemption from sales and use tax on

machinery and equipment used predominantly for research

and development.

Infrastructure Incentives

Many of the region’s utility providers including Duke Energy,

Florida Power & Light and the OUC - The Reliable One

offer qualifying businesses incentives or discounts based

on their utility usage.

Orlando. You don’t know the half of it.®Orlando. You don’t know the half of it.®

Orlando MSA National

Median Sale Price $275,000 $310,600

City Composite Index Grocery Items Housing Transportation

Orlando, Fla. 91.8 100.4 84.2 89.1

Houston, Texas 95.5 88.2 90.2 95.1

Charlotte, N.C. 97.9 101. 4 87.8 90.5

Atlanta, Ga. 102.4 103.1 102.4 103.4

Miami, Fla. 114.4 110.2 142.7 101. 3

Chicago, Ill. 120.0 101. 6 154.0 125.6

Los Angeles, Calif. 145.9 116.0 228.1 134.5

Washington, D.C. 159.0 115.7 274.0 110.4

New York, N.Y. 237.4 139.7 514.0 128.6

Arts & Culture

• Broadway Across America: Orlando

• Florida Film Festival

• Dr. Phillips Center for the Performing Arts

• Orlando Ballet

• Orlando Fringe Festival

• Orlando Museum of Art

• Orlando Science Center

• Zora Neale Hurston Festival

Healthcare

• World-class pediatric healthcare delivery network

• Internationally recognized programs: cardiology, cancer,

women’s medicine and many more

• Top ranked hospital systems including AdventHealth,

Orlando Health, Nemours Children’s Hospital and HCA

Central Florida Regional Hospital

LIVE & PLAY

Housing

Source: National Association of REALTORS® Median Sales Price of Existing Single-Family Homes, Sep. 2020

Cost of Living Index (COLI)

Source: The Council for Community & Economic Research (C2ER) - 2019 Annual Average; numbers less than 100 are below the national average

Sports

• Orlando Magic (NBA)

• Orlando City (MLS)

• Orlando Pride (NWSL)

• Orlando Solar Bears (ECHL)

• Orlando Apollos (AAF)

• UCF Knights (NCAA-1)

• NFL Pro Bowl (2015-2019)

• NCAA Bowl Games - AutoNation Cure Bowl, Citrus Bowl,

Cheez-It Bowl, Florida Blue Florida Classic

• Arnold Palmer Invitational presented by Mastercard (PGA)

• MLB Spring Training - Atlanta Braves

• Invictus Games Orlando 2016

Source: National Climatic Data Center, NOAA - 2019 data

Climate

Annual

Avg.

High

Avg.

Low

Temperature (

F) 73 83 63

Annual Total

Rainfall (inches) 50.7

Snowfall (inches) 0

Orlando. You don’t know the half of it.®Orlando. You don’t know the half of it.®

INDUSTRY

Company Industry

Amazon Distribution Center

Betta Batteries USA Advanced Manufacturing

CardWorks, Inc. Financial Services

Charter Communications Call Center

Civix (formerly GCR Inc.) IT Center

of Excellence

Command Post

Technologies, Inc.

Modeling

& Simulation

Deloitte Consulting LLP Expansion

FamilyLife Headquarters

Fattmerchant Fintech, Payment

Solutions

Fiverr Consumer Technology

Frontier Airlines Maintenance Operations

Further Healthcare

Call Center

GLESEC Corporate Headquarters

HNTB Corporation Infrastrucure

Engineering Firm

HypGames, Inc. Digital Studio & Software

Developer

Lockheed Martin Advanced Manufacturing

Pavlov Media Data Center

Protean BioDiagnostics, Inc. Corporate Headquarters

SimCom International Inc. Aviation, Aerospace

& Defense

SPIRE Medical Equipment

Manufacturing

Sucandi Corporate Headquarters

Recent Announcements

Source: Orlando Economic Partnership Project Announcements

Leading Employers

Company

Number of

Employees

Walt Disney World Resort 75,000

Universal Orlando Resort 26,000

AdventHealth 21,815

Orlando Health 20,500

Publix 19,783

Greater Orlando Aviation Authority 18,000

University of Central Florida 13,483

Resource Employment Solutions 8,400

Lockheed Martin 8,000

Darden Restaurants, Inc. 7,178

SeaWorld Parks & Entertainment 6,032

Valencia College 5,824

Marriott Vacations Worldwide 5,350

Westgate Resorts 5,151

Siemens 4,800

Rosen Hotels & Resorts 4,534

Wyndham Destinations 3,600

Hilton Grand Vacations Club 3,444

AT&T Mobility 3,063

JP Morgan Chase 3,053

Spectrum 3,000

Hospital Corporation of America 2,950

Central Florida Regional Hospital 2,865

Mears Transportation 2,825

FedEx 2,821

Source: Direct Company Contact; Orlando Sentinel; Orlando Business Journal - January 2020

**Employment before COVID**

Corporate/Division Headquarters

Acousti Engineering Co. of Florida

Advent Health

Bank of America

Central Florida Health Alliance

CNL Financial Group

Darden Restaurants, Inc.

DiPasqua Enterprises, Inc.

Electronic Arts Tiburon

Finfrock

Hilton Grand Vacations Club

Jeunesse

Kessler Collection

L-3 Coleman Aerospace

Marriott Vacations Worldwide Corp.

Massey Services, Inc.

Oerther Foods Inc.

Optum

Orange Lake Resorts & Holiday Inn Club Vacations

Orlando Health (+ Hospital Operations)

Siemens Energy, Inc.

Sonny’s Franchise Company

Tijuana Flats Burrito Company, Inc.

United Medical Corporation

Universal Orlando Resort (+ Resort)

Verizon Corporate Resources Group

Vistana

Wyndham Destinations

Orlando. You don’t know the half of it.®Orlando. You don’t know the half of it.®

Air

Source: Greater Orlando Aviation Authority - 2019 (Pre COVID-19) Source: Sanford Airport Authority - 2019 (Pre COVID-19)

Orlando Sanford International Airport (SFB)

Passengers

Domestic 3,061,000

International 230,150

Cargo Tonnage 827

INFRASTRUCTURE

• 5th largest airport in the nation for domestic origin and

destination

• No. 1 busiest airport in Florida; 10th in the U.S.

• More than 880 arrivals and departures daily

• Scheduled non-stop service available to 95 domestic

destinations and 61 international destinations

• More than 15,000 acres, the third largest parcel of airport

property in the country

• Foreign Trade Zone No. 42

• Ranked among the 100 busiest airports in the nation

• Four paved runways ranging from 3,750 to 9,600 feet long

• 395-acre Sanford Airport Commerce Park with

50,000-square-foot cargo building

• 13,500-square-foot incubator - the Airport Enterprise

Center

• Least expensive airport in the country (of the 100 busiest

airports) based on the average airfare for a flight

• Foreign Trade Zone No. 250

General Aviation Runway Length

Orlando Executive Airport 6,000 ft.

Kissimmee Gateway Airport 6,000 ft.

Leesburg International Airport 5,000 ft.

Mid-Florida Airport 3,000 ft.

COMMERCIAL REAL ESTATE

Industrial Market Summary

Total Inventory 166 million sq. ft.

Under Construction 3.5 million sq. ft.

Vacancy Rate 6.5%

Average Asking Rate $8.79/sq. ft.

Net Absorption (YTD) 2.4 million sq. ft.

Source: CoStar - 4th Quarter 2020, only includes industrial & flex properties

larger than 10,000 sq. ft.

Office Market Summary

Total Inventory 87.6 million sq. ft.

Under Construction 804,000 sq. ft.

Vacancy Rate 8.4%

Average Asking Rate $25.15/sq. ft.

Net Absorption (YTD) 400,000 sq. ft.

Source: CoStar - 4th Quarter 2020, only includes office properties larger than 5,000 sq. ft.

Downtown Office Market Summary

Total Inventory 10.8 million sq. ft.

Vacancy Rate 12.3%

Average Asking Rate $27.52/ sq. ft.

Source: CoStar - 4th Quarter 2020, only includes office properties larger than 5,000 sq. ft.

175+

NON-STOP DESTINATIONS:

WORLDWIDE

Orlando International Airport (MCO)

Passengers

Domestic 42,200,000

International 7,100,000

Cargo Tonnage 255,896

Orlando. You don’t know the half of it.®Orlando. You don’t know the half of it.®

Orlando Sanford International Airport (SFB)

Passengers

Domestic 3,061,000

International 230,150

Cargo Tonnage 827

Rail

Seaports

INFRASTRUCTURE

Roads

Lake County

Osceola County

Orange County

Port Canaveral

Seminole

County

192

441

417

408408

429

528

429

City of

Orlando

Port Tampa Bay

417

453

The core of the Orlando region’s unmatched infrastructure

is strong roadways, providing invaluable connectivity to

business. To improve our economy and enhance livability

even more, the region’s main thoroughfare, Interstate 4, is

getting a 21-mile makeover, a $2.3 billion investment that

will connect the Gulf of Mexico to the Atlantic Ocean.

Bus Service

Greyhound

Lynx (regional)

Downtown Orlando: Lymmo (free-of-charge)

Port Canaveral | Atlantic Ocean

• Foreign Trade Zone No. 136

• 50 miles east of Orlando; depths range from 39 feet to

41 feet

• Eleven deep-water cargo piers with two gantry cranes

• World’s only quadramodal foreign trade zone

• Undergoing a $650 million expansion

Port of Sanford | Intercoastal Waterway

• 350-foot main pier and bulk unloading pier of 100 feet

• 250,000 square feet of industrial and distribution space

Port Tampa Bay | Gulf of Mexico

• Foreign Trade Zone No. 79

• Florida’s largest cargo tonnage port

• Largely a bulk commodities port

Port Manatee | Gulf of Mexico

• Foreign Trade Zone No. 169

• Closest U.S. deep-water seaport to Panama Canal

• Port-owned railroad interchanging with CSX

Orlando’s first commuter rail transit system, SunRail is a

$800 million investment that stretches from DeBary, the

north end of the Orlando region, to south Osceola County

in Poinciana. The northern expansion will extend the line

further north in Volusia County linking DeBary to

Deland. There is also the Brightline train, a $3.5 billion

investment, which provides rapid intercity passenger rail

service connecting Orlando International Airport and Miami

with stations in Fort Lauderdale and West Palm Beach.

Commercial: Amtrak, Brightline, SunRail (regional)

Cargo: CSX Transportation (CSXT)

Florida Central Railroad (FCEN)

Interstate

Toll Road

Future Toll Road

Highway

Railroad

Brightline Rail

SunRail Station

Airport

301 E. Pine Street, Suite 900 // Orlando, FL 32801 // P/ 407.422.7159 // orlando.org

Orlando Economic Partnership Contact

CASEY BARNES

Vice President, Business Development

casey.bar[email protected]g

C/ 407.587.6030

Workforce Recruitment & Training

Companies often need assistance with finding and training

employees. The Partnership can assist by coordinating

involvement with appropriate educational institutions,

CareerSource Central Florida and staffing agencies.

Permitting and Scouting Film Assistance and

Commercial Productions

With the Orlando Film Commission housed in our office,

the Partnership can help speed up the permitting process,

find the perfect location for your next production and help

connect you with crew and support services.

Complimentary, Confidential Services for Your Business

Confidential Project Management Assistance

The Partnership helps companies evaluate locations within

our region in a confidential, objective manner. We serve as

our region’s single point of contact for business location or

expansion.

Site Selection Assistance

The Partnership stays on top of current real estate

availability and can help companies narrow their location

selection for everything from a manufacturing operation to

the perfect site for the latest biotech research facility.

In-Depth Market Data

The Partnership provides information for your business,

including demographics, labor availability, transportation,

taxes, cost of living comparisons, education and much

more.

The Orlando Economic Partnership Business Development Team offers a full range of services to businesses looking to

locate or expand in the Orlando area with a staff of business development experts who can assist in everything from site

location analysis to evaluation of financial assistance.

Financial & Entrepreneurial Resources

The Partnership is a resource for companies interested

in evaluating financial incentives, grants, Industrial

Development Revenue Bonds and other support, as well

as working with other business service organizations in the

region to help companies establish a competitive presence.

Connections

The Partnership can facilitate introductions to key

government, education and private partners at the local and

state level.

SERVICES

122320

Targeted Industries

Corporate Headquarters

& Regional Offices

Innovative

Technologies

Advanced

Manufacturing

Life Sciences

& Healthcare

Aviation / Aerospace

& Defense

ABOUT THE ORLANDO ECONOMIC PARTNERSHIP

The Orlando Economic Partnership (the Partnership) is a public-private, not-for-profit economic and community development

organization that works to advance Broad-based Prosperity™ by strengthening Orlando’s economy, amplifying Orlando’s story,

championing regional priorities, empowering community leaders and building a brilliant region. These five foundational objectives serve

to improve the region’s competitiveness while responding to the needs of communities, residents and businesses.