Military families tell us this me and me again in the
Blue Star Families Annual Military Family Lifestyle Survey,
and we’re on a mission to change that narra ve.
We do this by partnering with civilian neighbors —
to improve mission readiness.
Campbell’s Chunky
A BLUE STAR PARTNER
Cause partners like YOU give us a pla orm to showcase what it means to serve as
a military family and gain civilian support.
And through the 2020 Campbell’s® Chunky® and NFL ac va ons, we were able
to reach
256,483 people
and engage
3,979 Blue Star Families members
and supporters!
For that, you deserve a big THANK YOU!
Together, we’ve not only reached
thousands of people through our
campaign, but we’ve also delivered
real-life solutions to real-life
challenges.
Meet Gunnery Sergeant Watkins. He was away from his family for eight months to assist with a
COVID-19 aid mission. While he was risking his life in some of the most dangerous areas during a
global pandemic, his wife and kids remained home.
Recognizing the hurdles military families face during a spouse’s deployment, Blue Star Families and
Campbell’s
®
Chunky
®
teamed up with the Sea le Seahawks to provide comfort amidst the chaos.
We know from the #BSFSurvey that me away is a signifi cant stressor for military families. So, when
we have an opportunity to unite them through life-changing experiences, we’re all in!
In partnership with #Chunky and the #Seahawks, we launched the Blue Star Families Ul mate
Homega ng Experience. While Gunnery Sergeant Watkins was gone, his wife Kaitlin — a Seahawks
superfan — entered the giveaway and won.
When the Ul mate Homega ng Experience was delivered to her home, we included a few BIG
surprises:
CAMPBELL’S
®
CHUNKY
®
$75,000
PRICELESS
BLUE STAR IMPACT
As an organiza on that supports the military, you may be shocked to know this:
With “belonging” so strongly associated with mental health, a lack of connec on can create major
challenges for military families. But the reality is that military life is unpredictable. Infl exible working
hours, frequent moves, long-term training, and deployments make it diffi cult for military spouses
and their kids to fi nd and make friends;
Such things weigh heavily on our service members’ consciousness and ul mately put a strain on
the force. We know this because they tell us in the #BSFSurvey, and to help, they want their civilian
neighbors to do more than show apprecia on. They want you to be aware of and understand
the demands that military life places on the en re family. A er all, they are serving our country
alongside their service members.
So, here’s the deal…
We need your con nued support. Our military’s readiness depends on strong service member
families. Families like the Watkinses are coun ng on Blue Star Families to be the link that bridges
the gap and keeps them mission-ready. And because of partners like Campbell’s
®
Chunky
®
, we can
create life-changing moments of joy, as well as deliver free events, programs, and resources that
keep military families thriving and our na on strong.
Thank you for raising your hand to help. We hope to work together again!
2020 DIGITAL CAMPAIGN HIGHLIGHTS
Data refl ects all of Campbell’s
®
Chunky
®
+ Blue Star Families fall ac va ons with the Bal more
Ravens, Philadelphia Eagles, New England Patriots, and Sea le Seahawks.
DIGITAL CAMPAIGN
10,629
FACEBOOK REACH
11,192
TWITTER REACH
8,489
INSTAGRAM REACH
226,173
30
PIECES OF COVERAGE
256,483
ESTIMATED REACH
3,979
ENGAGEMENTS
CAMPBELL’S
®
CHUNKY
®
LOVE NOTES
Aaron is CWO4. He has 25 years in and we’ve been
happy!” — Brenda
Cowboys [because] our kids were born both here
in MD and in TX [...]. Luke is over the moon,
— Gayle
“We spent our morning volunteering with Blue
— Tracy
ank you, Campbell’s
®
Chunky
®
, for being
an outstanding Blue Star Neighbor!
CAMPBELL’S
®
CHUNKY
®
LOVE NOTES
“Thank you sooooo much! I don’t even have the
right words to tell you how much today meant to
I cannot say thank you enough! Thank you again
— Kaitlin
“Thank you so much! This will seriously help my
— Sarah
“I really appreciate this so much! It will truly help
— Rebecca
”I just wanted to thank you! My sons were
holidays and this really made their day! My one
now.” — Olivia
