Brand and Design Manager Job description Nov 2021 Page 1 of 2
Job description
Job Title: Brand and Design Manager
Reporting To: Head of Marketing
Reports: Graphic Design Assistant
Department: Marketing (External Affairs)
Location: Flexible – London Office or home based
Main Job Role:
To drive the visual identity of the Cystic Fibrosis Trust brand, aligning with the brand strategy, to meet the
Trust’s objectives through oversight and delivery of all design and visual identity work for online and offline
marketing and communication materials.
Main Duties:
1. Manage the day-to-day design of the Trust’s marketing, communications, and informational materials,
including print publications and online design in line with brand guidelines.
2. Manage high quality and innovative design for all projects meeting (or exceeding) the expectations of
stakeholders.
3. Provide line management direction and support to the Graphic Design Assistant and external agencies
and freelancers. This will involve using the Trust’s performance appraisal framework to achieve team and
individual targets.
4. Oversee and continually seek to improve the efficiency of the production processes used by the
Marketing team.
5. Take the lead on creative development and execution for some key specific campaigns and projects as
agreed with the Head of Marketing.
6. Work with the Content Marketing Manager on the Trust’s photography needs and brand champions
programme so teams can self-serve with clear guidelines
7. Liaise with internal stakeholders and provide technical expertise in online (digital) and print design to
support their objectives in alignment with the External Affairs strategy.
8. Liaise with external suppliers to scope and commission services ensuring that work is compliant with the
Trust’s visual identity, specified design and brief requirements.
9. Lead on liaising with the Trust’s print management supplier to ensure printed materials are delivered
within specified requirements and manage cost control.
10. Responsible for the development and implementation of templates for routine design tasks and/or
projects, encouraging their use by colleagues.
11. Keep abreast of developments in design, marketing, and digital technologies within and outside of the
charity sector and identify opportunities for the Trust to exploit.
Brand and Design Manager Job description Nov 2021 Page 2 of 2
12. Collaborate with other teams across the organisation to produce high quality material that consistently
promotes the Trust and is on brand.
13. Support the Marketing (and wider) Team by providing cover for the Graphic Design Assistant and others
e.g., responding to queries/email, collaborating on project work, substituting at meetings, and as
directed.
14. Undertake any other reasonable duties consistent with the skills, abilities, and position of the role.
The job description is a working document and may be amended from time to time by the Cystic
Fibrosis Trust following consultation.
Person Specification
Requirements
Experience, knowledge, and skills
Essential
Desirable
1. Design qualification or equivalent work experience
2. Effective project, production, and stakeholder
management experience
3. Proven experience of using advanced graphic and
digital skills to produce high quality work
4. Experience of working within and or reviewing brand
guidelines
5. Advanced operational knowledge of Adobe CC and
Microsoft Office suite (e.g., Word, Excel,
PowerPoint, Outlook) and relational databases in
order to produce, manipulate and present
information to diverse audiences
6. Able to use effective oral and written (copywriting)
skills to communicate, influence and impact a
diverse audience
7. Able to plan and manage design workflows to meet
challenging deadlines
8. Able to understand and interpret design briefs
9. Able to use creativity and innovation to exceed
customer expectations
10. Able to manage, develop and motivate a team using
effective management styles.
11. Effective time-management and resilience skills to
manage multiple projects and conflicting priorities
12. Able to build relationships and to resolve conflict
with internal and external stakeholders
13. Ability to be self-managed, to work flexibly and as
part of a team.
14. Able to use a range of digital platforms (e.g., social
media) to produce online information
1. Experience in developing motion graphics
and video
Personal Qualities
Essential
Desirable
1. Willingness to learn and embrace new technological
platforms
Other requirements
Essential
Desirable
1. Due to the nature of the role, flexible working and or
out of hours monitoring/responses may be required
