Washington State
Department of Corrections
BRAND MANUALBRAND MANUAL
VISION STATEMENT
Transform lives and increase successful reentry through
training and mentoring.
MISSION STATEMENT
Correctional Industries is committed to maintain and expand work training
programs which develop marketable job skills, instill and promote positive
work ethics, and reduce the tax burden of corrections.
2023 Correctional Industries Brand Manual page 2
INTRODUCTION
Presenting a professional image to our customers and stakeholders, including staff, the public, and the
legislature is vitally important. This manual aids in guaranteeing that Correctional Industries (CI) related
communications share a consistent organized identity (brand) and contains detailed standards for approved
use of our CI logo.
USING THE CI LOGO
According to Department of Corrections (DOC) Policy Directive DOC 150.200, Publications Standards and
Department Logo, CI is granted an exception to use the CI logo for Class II industries related products,
packaging, promotional items, publications, letterhead, business cards, forms, electronic presentations,
and program website.
CI has one ofcial logo to convey a unied image, reduce confusion as to the source of documents, and
ensure standardization and consistency. The logo may only be used by staff and partners/representatives.
As you generate new printed or electronic materials, please use these specications for color, font and
usage. Washington State DOC letterhead, envelopes, and business cards are prohibited from including the
CI logo. The DOC has specic guidelines for handling ofcial DOC correspondence.
OTHER BRAND ELEMENTS
CI’s vision, mission and core values statements are crucial to communicating the “who, what and why”
for our organization. When used properly, the mission, vision and core values statements can be very
powerful tools. They are inspiring words developed by our leaders to clearly and concisely convey the
purpose, direction and driving forces of our organization.
Mission Statement: Correctional Industries is committed to maintain and expand work training programs
which develop marketable job skills, instill and promote positive work ethics, and reduce the tax burden
of corrections.
Vision Statement: Transform lives and increase successful reentry through training and mentoring.
Core Values: Lead — We walk the talk to motivate change; Humanity — We provide opportunity for
second changes; Connections — We foster understanding and mentor growth; Teamwork — We build
unity and strength through collaboration; and People — We inspire and empower individual success.
2023 Correctional Industries Brand Manual page 3
CI LOGO/SPECIFICATIONS
The standard CI logo is to be represented with a solid white background. The logo may not be covered,
or partially covered by any other element. The following guidelines detail how to use the CI logo
appropriately. It is important that these guidelines are followed at all times.
Font: Eurostile
Standard Color: Blue
Pantone 287: specialty printing, like large signs, screen printing, etc.
R=0, G=48, B=135: Microsoft Ofce custom color format, for web and electronic media
Hex #003087: short-code RGB color values for web and application design
C=100, M=70, Y=0, K=20: normal printing, like forms, brochures, catalogs, etc.
60% Tint
100% Tint Eurostile Font
MONOCHROME (VARYING TONES OF ONE COLOR)
LOGO VERSIONS
Versions of the CI logo have been developed for particular uses. For ofcial publications, forms and
letterhead use, this is the logo to be used:
The following versions of the CI logo have specialized purposes. The icon only version is to be used only
in areas where CI is well known and for other specialized purposes, such as promotional items and other
small objects. It should have limited publication applications. Contact the marketing and brand unit at CI
headquarters for determining appropriate uses.
STACKED VERSION
ICON ONLY
2023 Correctional Industries Brand Manual page 4
LOGO COLOR OPTIONS
Blue, black and reverse white logos are acceptable. The only time another color may be used is for special
applications as long as the entire logo is one color or varying tones of one color (monochrome). CI
apparel will be embroidered blue or black (your choice) on light colored clothing, or embroidered white on
dark color clothing. Contact marketing for approval when determining appropriate uses of color.
CI BLUE
BLACK
REVERSE WHITE
OTHER MONOCHROME
2023 Correctional Industries Brand Manual page 5
2023 Correctional Industries Brand Manual page 6
CI LOGO IMAGES
CI staff may download CI logos formatted for PC and print in various types (le format and color) at the
bottom of the CI Share Point home page under Frequently Used Resources, CI Images. JPG les are
standard and compatible across many platforms. PNG les allow transparency and can be put on any
color background and maintain it’s original appearance. For other le types and sizes, contact marketing.
Marketing staff are the primary contact for all questions and information regarding the CI logo.
STATIONERY
Class II industries-related business cards and envelopes as well as Washington State DOC business
cards, letterhead, and envelopes are printed through the Department of Enterprise Services. Business card
order forms are available on Share Point in the CI Division Documents, Marketing folder. Forward your
completed business card order form, and/or request for envelopes, via email to [email protected]
to place your order. Contact the marketing and brand unit at CI headquarters for any other type Class II
industries-related stationery such as letterhead or blank/thank you cards.
MICROSOFT TEAMS BACKGROUNDS
CI MS Teams backgrounds are available on Share Point in the CI Division Documents, Marketing folder.
PRESENTATIONS & COMMUNICATIONS
The CI marketing and brand unit at CI headquarters should be included in development of all external
communications. This includes PowerPoint presentations, yers, brochures, fact sheets, trade show
materials, and other printed materials that will be distributed outside the agency. Additionally, marketing
can provide assistance in the development of internal publications or presentations.
All posters or graphics highlighting CI’s mission, vision and core values will be routed through the
marketing and brand unit. A JPG image is available on the Share Point home page, but the print size
should not be larger than 8.5 x 11.
PowerPoint templates and statewide CI program maps are available on Share Point in the CI Division
Documents, Marketing folder.
UNACCEPTABLE USE OF LOGO
CHANGING THE SHAPE ROTATING THE ICON
CI
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
CUSTOMER SERVICE
1.800.628.4638
WWW.WASHINGTONCI.COM
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
WASHINGTON STATE
CORRECTIONAL INDUSTRIES
2023 Correctional Industries Brand Manual page 7
ADDING ELEMENTS MODIFYING ELEMENTS
ADDING GRAPHICS CHANGING SIZE RELATIONSHIP
ADDING ADDITIONAL COLORS ADDING ADDITIONAL LINES OF TEXT
CONDENSING OR STRETCHING RECREATING OR REDRAWING
INCORRECT FILE/PLACEMENT*
*See specic instructions for logo placement
on colored backgrounds on page 6.
2023 Correctional Industries Brand Manual page 8
FORMS/SPECIFICATIONS
The following guidelines are provided to convey a unied image, reduce confusion, and ensure
standardization and consistency for Class II Industries-related forms. Form template is available on
SharePoint in the CI Division Documents, Marketing folder.
FORMS FONT: Arial
Do not modify Logo/Header
Enter Title of form here
CUSTOMER SATISFACTION SURVEY
PO BOX 41115
Olympia, WA 98504
Customer Service 1.800.628.4738
www.washingtonci.com
Enter Site specic information here
Enter form content here
CUSTOMER SATISFACTION SURVEY
PO Box 41115
Olympia, WA 98504
Customer Service 1.800.628.4738
www.washingtonci.com
DOC-CI-CUSTOMER SATISFACTION SURVEY (REVISED 04/22/15)
Page 1 of 2
How do you rate our performance and our products? We would appreciate hearing any of your comments and/or suggestions!
Please fill out this form and return via fax, email or mail, or
complete our survey online at: http://www.washingtonci.com/survey
If you desire immediate follow-up after we
receive your completed survey,
check here:
DATE
CI ORDER NO
PURCHASE ORDER NO
AGENCY/DEPARTMENT
W
ARRANTY
N
O
N
AME
PHONE
EMAIL ADDRESS
Services Received
PLEASE CHECK ONE:
DELIVERY ONLY DELIVERY/INSTALLATION WARRANTY
HOW WAS OUR PERFORMANCE?
POOR FAIR GOOD VERY GOOD EXCELLENT
Sales Support (knowledge, follow-up, drawing accuracy)
Customer Service (order handling, communications, accuracy)
Delivery (scheduling, timeliness, user training, clean-up)
Install/Warranty Work (timeliness, follow-up) If applicable
What can we do to improve any of these services?
Products Received PLEASE CHECK ALL THAT APPLY:
OFFICE SYSTEM FURNITURE MISC FURNISHINGS SEATING
TEXTILES OTHER: FILES AND STORAGE PRINTING AND/OR SIGNAGE FOOD
HOW DO YOU RATE THE PRODUCTS YOU RECEIVED?
POOR FAIR GOOD VERY GOOD EXCELLENT
Packaging (protection, convenienc e)
Quality (construction, appearance, condition, food sensory)
Design (form, function, met expectations) If applicable
What can we do to improve our products?
HOW DO YOU RATE YOUR OVERALL SATISFACTION?
VERY
UNLIKELY
MAYBE
VERY
LIKELY
Would you recommend CI products and services to other colleagues?
How likely are you to purchase products and services from CI again?
What can we do to improve your satisfaction with our products and services?
Please return this form via fax or as an email attachment to:
FAX: 1.888.535.0627
Email: support@washingtonci.com
Or mail t o:
Correctional Industries Customer Service
191 Constantine Way; MS: WA-39
Aberdeen, WA 98520
Enter form Name and current Date here Use Page numbering
Do not modify Prex
DOC-CI-Customer Satisfaction Survey (revised 07/22/17)
Page 1 of 1
700-HA001 (R 5/10/2023)
