Inter-regional Technical Forum on
Skills for Trade, Employability and Inclusive Growth
Siem Reap, Cambodia
30-31 May 2017
Presented by
Ms. Khin Than Win,
Deputy Director General
Ministry of Hotels & Tourism
Opportunities and Challenges Created through Globalization:
Key Skills Needed for Tourist Guide in Myanmar
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Myanmar: A Country With Diverse Attractions
Yangon
Bagan
Mandalay
Inlay
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Myanmar: A Country With Diverse Attractions
Puta O
Kyaikhtiyoe
Ngapali
Myeik Archipelagoes
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Number of Licenses Issued by MoHT
No.
Type of License
up to Apr.
2017
1
Licensed
Hotel, Motel & Guest House
Hotels 1485
Rooms 68674
2
Licensed Tour Company
Inbound 2475
Outbound 410
3
Licensed
Tourist Transportation 2099
4
Licensed
Tourist Guide
National Guide 4181
Regional Guide 3183
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Public, Private Partnership
Ministry of Hotels & Tourism
Myanmar Tourism
Federation
Myanmar Hoteliers Association
Union of Myanmar Travel Association
Myanmar Hospitality Professionals
Association
Myanmar Restaurants Association
Myanmar Tourism Transport
Association
Myanmar Souvenir Shops
Association
Myanmar Domestic Tour Operators
Association
Myanmar Tourist Healthcare and
General Services Association
Myanmar Tourist Guide Association
Myanmar Tourism HRD Association
Myanmar Tourism Marketing
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Activities of Myanmar Tourist Guides Association
Educational trips for beginner tourist guides in the country (7
times per year)
Educational and exploring trips for new sites and destinations for
senior tourist guides (1 time per year)
Edutalks by senior professional tourist guides (at
least 30 times per year)
“Leadership in Leading Tours” training for national guides (by
Singapore Management School)
Walking tours to learn historical colonial buildings in Yangon (3 times
per year)
Educational Activities
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Social Activities
Participating in Travel Expos
MTGA FUTSAL Football Tournament
Supporting social aids for flood victims
Workshop for “Child Protection” associating with UNICEF
Volunteering trip to Bagan for cleaning debris of pagodas after earthquake
Activities of Myanmar Tourist Guides Association
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Current Training Process to be Tourist Guides
18 years old and above, passed matriculation
Entrance Exam (Written + Oral Test)
Oral test members (1 YUFL & 1 MTGA)
10 weeks training (2 tutorial, 1 final exam, 1 presentation, 2 study trips)
Knowledge based training (Lecture 70% + Practical 30%)
Oral test for license ( 3 from MoHT, 1 from UMTA, 1 from YUFL)
Issue the license to work as a national tourist guide (throughout guide)
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Organization Flow of Employment and
Skill Development Central Body
ESD Central Body
Chair: UM ( MOLIP)
Employment Promotion Body
(EPB)
National Skills Standard
Authority (NSSA)
Skill Development Fund
Management Committee
Skill Standards Development
and Training Committee
Accreditation & Certification
Committee
DGs-Members
(15 Sectorial Committees)
(Eg: DG-MoHT-NTO-Myanmar)
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Feature of National Skill Standard Authority
(NSSA)
Construction
Metal and Engineering Industry
15 Sectorial
Committees for
Occupational
Competency
Standards (OCS)
Woodworking Industry
Agricultural
Livestock and Fishery
Transport Industry
Mining Industry
Information Technology
Health Services
Social Welfare Services
Manufacturing Industry
Commercial & Business Services
Hotel and Tourism
Oil and Natural Gases
Electrical Engineering
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Scaling up STED: Skills for Trade and Economic
Diversification
Initiated in 2015 with the support of SIDA
Needs Assessment in December 2015
National Consultation Meeting in February 2016
(Skill Development for Tourist Guides)
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Ten Research Strands
Underpinning the Tourism HRDSAP
Strand 1: Public sector stakeholder interviews
Strand 2: A study of human resources manager
Strand 3: A survey of tourism enterprises
Strand 4: A survey of micro, small and medium size enterprises
Strand 5: A survey of respective and professional bodies
Strand 6: A study of education providers
Strand 7: A study of opportunities for women and ethnic nationalities in tourism
Strand 8: A study of the institutional capacity of the MoHT
Strand 9: A review of the tourism handicraft and souvenir
Strand 10: A study of tourist guide training (ILO-STED)
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Findings of STED Research
Need to update and upgrade the curricula of Guide Training School
Need better classification on guides
Employers and employees cannot find easily each other (lack of information)
Use of unlicensed tourist guides for the groups of Korea, China and Vietnam
NSSA Qualification
System
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Consultations among Stakeholders For Formulating
National Competency Standards of Tourist Guides
Common ASEAN Tourism Curriculum
Expert
Trainers
Professionals
(MTGA)
Industry
(UMTA)
C
O
O
R
D
I
N
A
T
I
O
N
Tour Guide
Competency
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New Competency Standards for Tourist Guides
Certificate 3
(National Guide)
Certificate 2
(Regional Guide)
Certificate 1
(Site Guide)
Competency
Unit (12)
Competency
Unit (8)
Competency
Unit (14)
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Get a (Regionally accepted) certified
level [ASEAN level of competency
standard]
Easier for job
hunting
Recognition to hard
-working
employees
Encouraging the quality of employees
Easier information for employers
Save time for deep interviewing
Reduce employee shortage in peak
season
Employees will get more job
opportunity
Opportunities by Applying the Competency
Standards
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Opportunities by Applying the Competency
Standards
Employees will be ever learning
according to Competency based
training (Knowledge +
Skill+ Attitude)
Better skill, better level, better job, and
better income
Professionals will go towards trainer
level
Tourism training schools will have
better
trainers who know well the
ground level tasks in practical
Better employees create better
business for employers
To have successful trips
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Possible Challenges
Employees will ask higher salary (challenge for employer)
Employers may hire lower level certified employees to save money
Inadequate qualified trainers or juries who can assess in level tests
llegal tour guides from other countries
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Framework
Level
Level Indicator
Current Certified Level
in Myanmar by MOHT
Level 4
Supervision skills in a relative
department
?
Level 3
Advance Skills and able
to
lead in a relative department
National Guide
Level 2
Skills in a occupation
Regional Guide
Level 1
Basic, routine, semi skills in a
occupation
Site Guide
processing.
National Occupational Competency Standards
for Tourist Guides
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Skills Needed for Higher Level of Tourist Guide
Knowledge inputs from training schools (with a good curriculum and more effective
teaching method)
From self study to higher level training by training schools (intending to produce
higher level of tourist guides for any specialized domain and MICE groups)
Systematic guideline for relevant specific subject (photographing, bird-watching,
ecology, botany, etc.)
Leadership skill and interpersonal skill
Management skills for big groups of MICE
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Proposal to ILO STED Project
for Further Assistances
To Develop Competency Standards for Tourist Guide (Level 4)
To Develop Curriculum for Each Level of Tourist Guides
To Develop Competency Based Assessment Guidelines
Training of Trainers (TOT)
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For More Information
Please Visit or Contact to
http://www.myanmartourism.org